A combination of rich materials and patterns and crisp visuals.
As part of the branding process I also came up with the line Meet. Meat. Eat.
The Firehouse logomark can be deconstructed to form a house or a cows head. Sweet.
Food forethought.
Drawing inspiration from the warm hues of deep brown and fresh orange, I set out to create a logo that would embody the restaurant's irresistible taste and inviting atmosphere. Through countless iterations and meticulous attention to detail, I crafted a monogram that seamlessly blended the elements of fire and house, complete with a flicker of flame and a negative space house shape.
What's more, the logo could even be deconstructed to form a creative cow's head icon, adding yet another layer of depth and meaning to the brand.
The final result was a visual feast for the senses, combining rich food imagery with lustrous textures to truly capture the essence of the restaurant. It was an exciting and rewarding journey, and I couldn't be more thrilled with the end result.
How it worked out.
Another happy client with another brand out in the wild. The first of the restaurants is now open and is set for a full commercial makeover which will make this steakhouse the place to meet and eat.