Approach
Ascona logomark and logotype. The mark represents safety and traveling into the distance.
The Ascona brand.
The initial task was to establish a fitting brand identity. It was imperative that the brand appeared uncomplicated and uncluttered, yet also conveyed a sense of purpose that was relevant to the roadside retail industry they were entering.
My approach was to create a clear, straightforward, and uncluttered design with a high-contrast aesthetic. To distinguish the brand from its competitors in the market, we opted for a black and orange color scheme.
Ascona corporate website homepage on desktop and mobile. Content controlled with Webflow CMS collections.
The site relies on content cards and boxed frames that fit the corporate aesthetic.
Corporate site, boxy but good.
The website was constructed on Webflow and utilizes Webflow collections extensively.
The design adheres to the conventional corporate aesthetic, incorporating an abundance of boxed content to enable the client's team to modify the site with ease, without risking any damage to the existing layouts.
Maps and locations.
One of the obstacles for listing the retail outlets was to include a location map featuring geo-tagged points of interest relevant to the numerous outlets managed by Ascona Group.
This objective was accomplished using Mapbox and personalized coding linked to Webflow's collection data. The outcome has been highly effective. Furthermore, the A-Z listing provides visitors with an easy-to-understand guide to the amenities available at each location.
Ascona Group custom location map powered by Webflow CMS.
Jobs and careers.
We also designed an internal job listing tool that is integrated directly into the website, eliminating the need for external HR tools or services.
Ascona has consistently expanded its portfolio by acquiring additional ventures related to the retail outlets they own and various entrepreneurial concepts formulated by the team.
On each occasion, I have created brands that perfectly align with their requirements, resulting in remarkable success.
